Gaming is often regarded as a predominantly male pursuit, designed by men and for men. The reality is that women do play games and increasingly they also create games. According to a study by the Entertainment Software Association, women make up 45% of the entire gaming population. Sadly, the rate of women game designers is significantly lower. According to industry statistics, women account for just 11 % of game designers and a paltry 3 % of programmers. While the perceived “frat boy” culture of the game design industry certainly accounts for some of this disparity, the difficulty luring women to so-called “STEM” fields (Science, Technology, Engineering, and Math) also makes recruitment difficult.

A new exhibition opening at the Museum of Design Atlanta (MODA) and co-sponsored by the Georgia Tech Digital Media Program aims to combat misconceptions of women in the gaming industry. The exhibition, XYZ: Alternative Voices in Game Design, will be the first ever to highlight the work of women as game designers and artists.

MODA describes the exhibition:

The exhibition runs July 14, 2013-September 1, 2013 at the Museum of Design Atlanta in midtown at 1315 Peachtree Street, across from the High Museum of Art. Members of MODA are invited to attend a special preview on Saturday, July 13th from 11am-2pm. Curators will be on hand to answer questions and offer information.